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SO.YA | VERTICAL CONNECTION is an Italian brand of eyeglasses and sunglasses created by the designer Matteo Pontello. SO.YA is a play on words: it stands for "so it is", i.e. the feeling you feel when you are on the right path.
The triangle in the center between SO and YA symbolically represents the connection that allows you to receive ideas to express.
Lastly, “VERTICAL CONNECTION” represents creativity, beauty and intuition, key elements of the whole work.
The eccentric and irregular lines represent the identity of the brand, suitable for personalities who are don't settle with what is on the surface.